=LDR  00000nam  2200000   4500
=001  INLIS000000000002973
=005  20190301094843
=035  ##$$a 0010-0718002973
=008  190301################g##########0#eng##
=020  ##$$a 070163057
=041    $$a en
=082  ##$$a 050
=090    $$a 050 Dem m
=100   #$$a Dembner, S. Arthur
=700   #$$a Massee, William E.
=245  1#$$a Modern Circulation Methods /$c S. Arthur Dembner
=250  ##$$a Ed. 1
=260  ##$$a New York :$b McGraw-Hill Book Company,$c 1968
=300  ##$$a x; 196 hlm. : $b ilus ; $c 28 cm
=500  ##$$a The Magazine Publishers Association, the MPA, became concerned that circulation information and education were not keeping pace with the phenomenal growth of the magazine industry in the last decade. Techniques were changing. Methods of distribution and marketing were changing. New people were coming into the field with little or no circulation background. The book covers all the major areas of circulation planning and operating. At the end of most chapters, we will find a group of pertinent comments.
=650   #$$a Sirkulasi Modern
=084  ##$$a 050 Dem m