=LDR  00000nam  2200000   4500
=001  INLIS000000000004915
=005  20241205031345
=035  ##$$a 0010-0319000105
=007  ta
=008  241205################g##########0#eng##
=020  ##$$a 007137437X
=082  ##$$a 658.8
=084  ##$$a 658.8 NEW w
=100   #$$a Newell, Frederick
=245  1#$$a Wireless rules : $b new marketing strategies for customer relationship management anytime, anywhere /$c Frederick Newell
=260  ##$$a United State Amerika :$b McGraw-Hill,$c 2001
=300  ##$$a 30halaman : $b ilus ; $c 24 cm
=650  #4$$a Management
=700   #$$a Lemon, Katherine Newell
=520  ##$$a ithin three years, more than 500 million people will be using some form of wireless device. To marketers just learning the rules of online sales, the marketing possibilities of wireless communications are staggering. This emerging technology, already established in Europe and Asia, opens the door for countless e-marketing and mobile-marketing opportunities—and risks. Wireless Rules shows marketers how to safely, and effectively, impact customers in the wireless have-it-now culture. The first comprehensive guide to go beyond obsolete strategic frameworks to outline customer-centric wireless techniques, it features: * Wireless methods to develop customer loyalty * Case studies of permission marketing and data mining tools * Tips for creating individualized, real-time marketing messages
=856  ##$$a Perpustakaan Lembaga Administrasi Negara
=990  ##$$a 03027476
=990  ##$$a 03027475