<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
  <record>
    <leader>00000nam  2200000   4500</leader>
    <controlfield tag="001">INLIS000000000018724</controlfield>
    <controlfield tag="005">20241209101219</controlfield>
    <datafield tag="035" ind1="#" ind2="#">
      <subfield code="a">0010-1224000095</subfield>
    </datafield>
    <controlfield tag="007">ta</controlfield>
    <controlfield tag="008">241209################g##########0#eng##</controlfield>
    <datafield tag="020" ind1="#" ind2="#">
      <subfield code="a">0 07 137527 9</subfield>
    </datafield>
    <datafield tag="082" ind1="#" ind2="#">
      <subfield code="a">658.81</subfield>
    </datafield>
    <datafield tag="084" ind1="#" ind2="#">
      <subfield code="a">658.81 BAN v</subfield>
    </datafield>
    <datafield tag="100" ind1=" " ind2="#">
      <subfield code="a">Banwari Mittal</subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="#">
      <subfield code="a">Value Space :</subfield>
      <subfield code="b">Winning the Battle for Market Leadership /</subfield>
      <subfield code="c">Banwari Mittal and Jagdish N. Sheth</subfield>
    </datafield>
    <datafield tag="260" ind1="#" ind2="#">
      <subfield code="a">USA :</subfield>
      <subfield code="b">McGraw Hill,</subfield>
      <subfield code="c">2001</subfield>
    </datafield>
    <datafield tag="300" ind1="#" ind2="#">
      <subfield code="a">265 halaman :</subfield>
      <subfield code="b">ilus ;</subfield>
      <subfield code="c">23 cm</subfield>
    </datafield>
    <datafield tag="650" ind1="#" ind2="4">
      <subfield code="a">Marketing</subfield>
    </datafield>
    <datafield tag="700" ind1=" " ind2="#">
      <subfield code="a">Jagdish N. Sheth</subfield>
    </datafield>
    <datafield tag="990" ind1="#" ind2="#">
      <subfield code="a">03027439</subfield>
    </datafield>
  </record>
</collection>
