00000nam 2200000 4500 INLIS000000000018849 20241220111850 0010-1224000220 ta 241220################g##########0#eng## 0 13 027601 4 658.835 5 658.835 5 QUE s Quelch, John A. Strategic Marketing Cases for 21st Century ASIA / John A. Quelch Singapore : Prentice Hall, 2000 404 halaman : ilus ; 23,5 cm Marketing Toward the end of 20th century, Asia experienced one of its most tumultuos economic and social periods. During the crisis, long-established businesses folded up, and foreign investors divested - making Asia even more exciting, challenging, and different for maketers and marketing in the region. As regional economies recover, businesses are restructing and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. The cases from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigor, depth, and length for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses. 03027420