00000nam 2200000 4500 INLIS000000000020269 20250603024350 0010-0625000011 ta 250603################g##########0#eng## 9971 64 364 2 380.1 380.1 BIL g Biljani, Hiru Globalisation an Overview / Hiru Biljani Cetakan ke 1 Singapore : Heinemann Asia, 1994 238 halaman : ilus ; 23 cm This book is an overview on the subject of globalisation and aims at providing readers with an overall understanding of the subject starting with the history of trade, the patterns and types of trade that are in existence and how trade leads on to Direct Foreign Investments, how joint ventures and foreign investments take place, what are the advantages and disadvantages of joint ventures. It highlights why companies and countries need to be looking at globalisation as an imperative within the parameters of competitiveness for globalisation. This book also examines approaches to globalisation, aspects of global marketing, global finance and the all-important area of global management and cultural adaptation. It highlights the obligation of nations and firms towards environmental protection and ends with some pointers to the future. Perdagangan 140516658