00000nam 2200000 4500 INLIS000000000002973 20190301094843 0010-0718002973 190301################g##########0#eng## 070163057 en 050 050 Dem m Dembner, S. Arthur Massee, William E. Modern Circulation Methods / S. Arthur Dembner Ed. 1 New York : McGraw-Hill Book Company, 1968 x; 196 hlm. : ilus ; 28 cm The Magazine Publishers Association, the MPA, became concerned that circulation information and education were not keeping pace with the phenomenal growth of the magazine industry in the last decade. Techniques were changing. Methods of distribution and marketing were changing. New people were coming into the field with little or no circulation background. The book covers all the major areas of circulation planning and operating. At the end of most chapters, we will find a group of pertinent comments. Sirkulasi Modern 050 Dem m