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Strategic Marketing Cases for 21st Century ASIA / John A. Quelch
Pengarang:
Quelch, John A.
Quelch, John A.
Penerbit:
Prentice Hall,
Prentice Hall,
Tempat Terbit:
Singapore :
Singapore :
Tahun Terbit:
2000
2000
Bahasa:
eng
eng
Subjek
Marketing
Deskripsi Fisik:
404 halaman : ilus ; 23,5 cm
404 halaman : ilus ; 23,5 cm
ISBN:
0 13 027601 4
0 13 027601 4
Nomor Panggil:
658.835 5 QUE s
658.835 5 QUE s
Control Number:
INLIS000000000018849
INLIS000000000018849
BIB ID:
0010-1224000220
0010-1224000220
Catatan
Toward the end of 20th century, Asia experienced one of its most tumultuos economic and social periods. During the crisis, long-established businesses folded up, and foreign investors divested - making Asia even more exciting, challenging, and different for maketers and marketing in the region. As regional economies recover, businesses are restructing and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness.
This book of marketing cases incorporates these developments and much more. The cases from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigor, depth, and length for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.
This book of marketing cases incorporates these developments and much more. The cases from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigor, depth, and length for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses.
Status
Tersedia di OPAC
Bibliografi Nasional Indonesia
Karya Tulis Ilmiah Nasional
Informasi Eksemplar & Metadata
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---|---|---|---|---|
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Dapat dipinjam | Perpustakaan LAN Jakarta | Tersedia |
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$a Toward the end of 20th century, Asia experienced one of its most tumultuos economic and social periods. During the crisis, long-established businesses folded up, and foreign investors divested - making Asia even more exciting, challenging, and different for maketers and marketing in the region. As regional economies recover, businesses are restructing and refocusing themselves, and are adopting a more market-oriented perspective in attempting to regain their competitiveness. This book of marketing cases incorporates these developments and much more. The cases from Harvard, INSEAD, and other universities deal with real contemporary marketing management and strategy problems. They follow the Harvard case writing style, giving them the rigor, depth, and length for comprehensive, in-depth analyses. The cases also provide useful materials for marketing practitioners and students as they give added insights into company operations and market responses. | 14 |
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Penjelasan Field MARC21:
- 001: Control Number
- 005: Date and Time of Latest Transaction
- 020: ISBN
- 100: Main Entry - Personal Name
- 245: Title Statement
- 250: Edition Statement
- 260: Publication Information
- 300: Physical Description
- 650: Subject
- 700: Added Entry - Personal Name
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Ditambahkan: 20 Dec 2024