Detail Katalog

ID: 5106

Wireless rules : new marketing strategies for customer relationship management anytime, anywhere / Frederick Newell

Pengarang:
Newell, Frederick ; Lemon, Katherine Newell

Penerbit:
McGraw-Hill,

Tempat Terbit:
United State Amerika :

Tahun Terbit:
2001

Bahasa:
eng

Subjek

Management

Deskripsi Fisik:
30halaman : ilus ; 24 cm

ISBN:
007137437X

Nomor Panggil:
658.8 NEW w

Control Number:
INLIS000000000004915

BIB ID:
0010-0319000105

Catatan

ithin three years, more than 500 million people will be using some form of wireless device. To marketers just learning the rules of online sales, the marketing possibilities of wireless communications are staggering. This emerging technology, already established in Europe and Asia, opens the door for countless e-marketing and mobile-marketing opportunities—and risks. Wireless Rules shows marketers how to safely, and effectively, impact customers in the wireless have-it-now culture. The first comprehensive guide to go beyond obsolete strategic frameworks to outline customer-centric wireless techniques, it features: * Wireless methods to develop customer loyalty * Case studies of permission marketing and data mining tools * Tips for creating individualized, real-time marketing messages

Status

Tersedia di OPAC Bibliografi Nasional Indonesia Karya Tulis Ilmiah Nasional

Lihat Cover Original

Informasi Eksemplar & Metadata

Nomor Barcode	Nomor Panggil	Akses	Lokasi	Ketersediaan
`B1901927`	`658.8 NEW w`	Dapat dipinjam	Perpustakaan LAN Jakarta	Tersedia
`00000021263`	`658.8 NEW w`	Dapat dipinjam	Perpustakaan LAN Jakarta	Tersedia

Format MARC21 - Total 18 field

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082	`#`	`#`	$a 658.8	7
084	`#`	`#`	$a 658.8 NEW w	8
100	`_`	`#`	$a Newell, Frederick	9
245	`1`	`#`	$a Wireless rules : $b new marketing strategies for customer relationship management anytime, anywhere /$c Frederick Newell	10
260	`#`	`#`	$a United State Amerika :$b McGraw-Hill,$c 2001	11
300	`#`	`#`	$a 30halaman : $b ilus ; $c 24 cm	12
650	`#`	`4`	$a Management	13
700	`_`	`#`	$a Lemon, Katherine Newell	14
520	`#`	`#`	$a ithin three years, more than 500 million people will be using some form of wireless device. To marketers just learning the rules of online sales, the marketing possibilities of wireless communications are staggering. This emerging technology, already established in Europe and Asia, opens the door for countless e-marketing and mobile-marketing opportunities—and risks. Wireless Rules shows marketers how to safely, and effectively, impact customers in the wireless have-it-now culture. The first comprehensive guide to go beyond obsolete strategic frameworks to outline customer-centric wireless techniques, it features: * Wireless methods to develop customer loyalty * Case studies of permission marketing and data mining tools * Tips for creating individualized, real-time marketing messages	15
856	`#`	`#`	$a Perpustakaan Lembaga Administrasi Negara	16
990	`#`	`#`	$a 03027476	17
990	`#`	`#`	$a 03027475	18

Penjelasan Field MARC21:

001: Control Number
005: Date and Time of Latest Transaction
020: ISBN
100: Main Entry - Personal Name
245: Title Statement

250: Edition Statement
260: Publication Information
300: Physical Description
650: Subject
700: Added Entry - Personal Name

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Ditambahkan: 08 Mar 2019

Pencarian Terkait

Karya Newell Dari McGraw-Hill, Subjek: Management... Tahun 2001

Perpustakaan Pusat LAN RI